In today’s rapidly changing and challenging environment, a business model is an important and arguably inseparable from the product and operational strategies of an organization in achieving varying success levels. While new business models were developed to meet the new business challenges, there were models developed independent of the times and stood the vagaries of the recession.
Constantly changing business environments call upon existing players to continuously innovate their business models to stay ahead of the pack and budding entrepreneurs to come up with new business models that will help them carve a niche for themselves in a highly competitive market place. While some models were developed to circumvent the recessionary situation others originated from day to day business activities. The actual test of these models will be in the present upswings where the economy will weed out models unable to sustain them with changing times.
We have witnessed many new business models coming up in past few months. For example,
Carnation Auto India is a new experiment which plans to create a nationwide network of multi-brand outlets which will trade in new and used cars along with spares and accessories, offer service, insurance and finance all under one roof. Similarly, the concept of affordable housing model has caught up fast with real estate firms with companies such as Tata Housing coming up with Subha-Griha project which made available houses starting from Rs. 3.9 lacs to 7 lacs targeting low income bracket families mainly migrant population. And lastly, no frills airlines, an idea conceived by Capitan Gopinath, when the economy was booming and today is a model adopted by almost entire airline industry and has become a main source of revenue and a reason for their survival.
----------------------------------------------------------------------------------
As mentioned earlier, this is subject to change. In the meanwhile, tell us what you think!!
We have already changed it :)
ReplyDelete