Tuesday, September 29, 2009

Financial Prudence and Insight '09


Recently, a colleague of mine showed me a list of prospective speakers for our Symposium from the brochure of an event held a year ago at a top college in Maharashtra. It was a conference, similar to ours, but the cost was touted at a record Rs.40 lakhs! I yawned. This was mentioned on their brochure before they announced the list of speakers. It was also specifically mentioned that they'd spent close to Rs.40 lakhs on PR.

Which set me thinking... in this day and age of Social Media Marketing, PR Partnerships and tie-ups galore, do you really need to spend that much on PR? What's the end goal one expects out of such profanity? And pray, why mention a capital sum of 40l before you announce the names of dignitaries?

We at Insight'09 have an allocation of Rs.0 for PR. Yup, you heard that right. Apart from poster printing, we're spending nothing on PR. Nil, nada, boojyum. And we're proud of it.

Sunday, September 20, 2009

Three Social Entrepreneurs, One exciting session!

Social Entrepreneurs are by themselves, are a rare, but fast-growing breed. The phenomenon that is Social Entrepreneurship probably is catching up faster in India than anywhere else in the world. To showcase their unique business models to the world, three social entrepreneurs have agreed to share their Insights on 5th November @ Hotel Greenpark. Ladies and Gentlemen, here's unveiling the three organizations whose founders will enlighten us with their business acumen and social motives that have led them to accomplish great success. This is just the beginning of course. Click on each of the links below to know more!!




Thursday, September 17, 2009

Insight "Calling"!

The Stage is being set and the curtains are being laid for one of the biggest Management Symposiums – LIBA Insight ’09! Now that the tracks have been selected, the Speakers Committee has moved into action to bring the best track leaders as Speakers.

A sneak peek into Speakers room:
Amidst a lot of discussion, we get to see people staring constantly on their laptops and making all possible human emotions, at the moment the phones are the most “in-demand” commodities of our life, and not to forget the ‘Eureka’ moments that we get when the name of a new speaker strikes us like a thunder bolt out of nowhere!
The action in Committee’s room is more than what we get when an action movie director shouts “Action!”

After lot of information gathering and brain storming and discussions, a database of prospective invites was created (One folded corner of our sheet also had the name of Mr. Barack Obama.. did we hear Think Big? )
Social Entrepreneurship is a kind of offbeat track. But it is something which cannot be ignored. How can you ignore a phenomenon which changes million lives every day? These are the people who are transforming India with their powerful vision and rock solid determination. The Speakers committee shortlisted the best of these Entrepreneurs for Insight ’09. It is very difficult to tag a social Entrepreneur with the term “Best” though, since all are working towards betterment of society.

The best part is the ‘feel good factor’ when we speak with these change makers. It feels great to call people who went against the tide just so that someone could live a better life! And it would indeed be very interesting to know how a Business runs out of fulfilling the needs of people and the strategies adopted to expand it beyond horizons.

A lot of work to be done to get the speakers finalized. Cannot wait for the sense of achievement when we will actually see them sharing their views at LIBA Insight ’09!

- Yours Super-Excited, Highly Energized
Speakers Committee

Wednesday, September 9, 2009

Tracks for Insight '09

With less than two months to go now, we are inching ever closer to D-day. Tracks for this year are as follows:

Manufacturing

IT

Telecom

FMCG

Social Entrepreneurship


We have one more track to decide on, and here are our options:

Venture Capitalists

Hospitality

Pharma

Internet based companies (such as Yahoo etc.)

Hope to get this done by end of this week. Website under construction. Should be up in a few days' time (Fingers crossed)