Recently, a colleague of mine showed me a list of prospective speakers for our Symposium from the brochure of an event held a year ago at a top college in Maharashtra. It was a conference, similar to ours, but the cost was touted at a record Rs.40 lakhs! I yawned. This was mentioned on their brochure before they announced the list of speakers. It was also specifically mentioned that they'd spent close to Rs.40 lakhs on PR.
Which set me thinking... in this day and age of Social Media Marketing, PR Partnerships and tie-ups galore, do you really need to spend that much on PR? What's the end goal one expects out of such profanity? And pray, why mention a capital sum of 40l before you announce the names of dignitaries?
We at Insight'09 have an allocation of Rs.0 for PR. Yup, you heard that right. Apart from poster printing, we're spending nothing on PR. Nil, nada, boojyum. And we're proud of it.
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